Rapper Richie Branson is really a well-known character in San Antonio⤙s music community. As a music producer, hes found recent success working with major label clientele for example Def Jam Recordings and Sony Music Entertainment. Richie⤙s production is on par with most industry production, but what really makes him stand out is his style being an artist. San Antonio⤙s hip-hop scene contains music that isnt too different from the hard-hitting southern club-friendly music of Houston or Dallas. What sets Richie apart from most artists in the San Antonio music scene is the material of several of his songs. While Richie⤙s catalog has a lot of typical mainstream hip-hop songs, his favorite subject material happens to be video gaming.
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Over the years, video game rap has evolved right into a popular hip-hop subculture known as ⤽nerdcoreâ¤. While Richie embraces this subculture in the videogame-inspired raps, he calls his own style ⤽nerdcool⤠because of his ability to cross in and out of mainstream music: ⤽Sometimes I⤙m a nerd making music for the nerds, sometimes I⤙m a nerd making music for everybody⤠he says. When Richie isn⤙t doing industry work under the tutelage of his manager/mentor Kevin Peli, he⤙s gaming and rapping about them. He has been gaining a good level of notoriety from his recent game-related recordings. One of his current projects, ⤽Cold Republicâ¤, is really a mixtape committed to one of his favorite video gaming: Star Wars: The existing Republic. After releasing a couple of songs in the project on YouTube, Richie⤙s music was featured on a variety of major gaming sites including AOL⤙s Joystiq.com. The background music from the ⤽Cold Republic⤠generated a great deal buzz in the gaming community that longtime The exorcist videogame composer Mark Griskey even co-signed Richie⤙s creative work.
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Richie⤙s unorthodox creativity places him in the different lane than a lot of people making music in Dallas. He refuses to follow any sort of formula for musical success and instead, he marches for the beat of his or her own drum. He is unique as part of his capability to shine for both mainstream hip-hop songs and the videogame-inspired music he likes to create. Basically, he simply desires to prove a place that artist should make music about what they personally love, not the things they think others do.
